Digital Marketing

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10 Ways Service-Based Businesses Can Generate Positive Word-Of-Mouth With Digital Marketing

Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base. 

 1. Offer An Incentive

One way I like to generate word-of-mouth is to use a "refer a friend, get a free gift" strategy. I use a unique hashtag on our social media.


2. Give Away High-Quality Content On Social Media

Offer high-quality content for free on all social media platforms, as often as possible. Customers know how to find you; you no longer have to tell them your URL or phone number. What consumers don't know is who you are, why you're an expert, what you know and how you can help them. Think of the top 10 questions you get from your customers. Make a video answering each of them. Spin that video on all media types (written blogs, Instagram Stories, etc) and share as many posts across all platforms as you can


3. Leverage Thought Leadership

As someone who grew a successful digital marketing agency and didn't spend a dollar on paid advertising, I can confirm that positive word-of-mouth is not just important for service-based businesses—it's critical. There are many ways that a service-based business can generate this


4. Ask Customers Directly

Interview customers or ask for referrals. I don't need to stress that service has to be excellent before you can hope to drive positive word-of-mouth on the internet. But once you've gone above and beyond to satisfy and delight your customer, you can ask for a referral directly or indirectly. A direct ask could come through emails or social media direct messages. An indirect way of broadcasting your services through your customers would be interviewing them in YouTube videos or podcasts


5. Develop An Ambassador Program

We buy and sell service-based businesses. The lowest-hanging fruit for them is usually digital marketing.


6. Respond To Customer Feedback

Responding to customer feedback is essential to build good word-of-mouth marketing. There’s nothing like sending a comment to a brand and not hearing back from them. That’s why social customer care has taken off so dramatically


7. Be Active In Industry-Specific Facebook Groups

I’m a big believer in the power of industry-specific Facebook groups. I have several of my own and moderate others. The key to marketing your services in Facebook groups is to not market yourself, at least not explicitly. People come to these groups because they’re looking for a solution to a business problem they’re experiencing. Answer queries relevant to the services you offer, but make sure you deliver real value. Not only will the original poster take notice, but so will the many other group members experiencing similar issues.


8. Request Video Testimonials

Request video testimonials and then use them on social media. When an interested prospect comes along and reads about your company, they expect to hear all good things from the company itself. However, when they see video testimonials about your company being shared and tagged, it builds trust in the customer's eyes. Ask your most loyal clients to share their stories and then streamline your client experience to automatically request video testimonials after working together


9. Implement A System For Capturing Feedback

Unlike product-based companies that rely on customer reviews, service-based companies have to get a little more creative when sharing positive customer experiences. The first step in doing this is having some kind of system in place to track and capture positive feedback.


10. Launch An Influencer Marketing Campaign

Using influencer marketing can be an appropriate strategy to increase the reach of more positive word-of-mouth. Seeing other people use the service, especially if they are celebrities, will make more people want to access it and thus increase word-of-mouth promotion. It is important to consider influencer marketing as an appropriate tool, as long as you give proper consideration to the people you want to work with in the affiliate process


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