Digital Marketers

-

6 Lessons Digital Marketers Can Learn From Emerging Markets
1. To be mobile is to be relevant
At the start of a new decade, if there is one thing we can say for certain, it’s this:
Smartphones are eating the world.
2. Adopt native content
If you wanted to promote a liquor brand, what would your marketing mix look like?
If you had the budget, you’d probably start with a TV campaign. That would be the foundation of your campaign. Then you’d get some celebrities and influencers roped in, maybe do a small print run, and then jump on social media.
In emerging markets, the playbook is often different.
For starters, TV never truly took roots in a lot of these markets. Since users jumped straight to digital platforms, digital channels are substantially more mature
3. Think beyond the conversion
What does a food delivery app have to do with cooking shows and celebrity chefs?
We are constantly looking for new ways to engage our users around food… this presents us with another opportunity
This sort of engagement-oriented marketing can be a tough pill to swallow for digital marketers in the west. You are used to delivering the conversion and leaning on the branding to retain customers. The approach works well enough, especially when the cost to switch to a new product is too high.
But when competitors are just an app away – as is the case of mobile-first businesses – you have to prioritize engagement. In hyper-competitive emerging markets, this has led to the kind of engagement-focused marketing you see today.
While conversion should still be a top priority, it’s time to start asking: What happens after the conversion? What can you do to make sure that customers don’t just buy once, but stick around and keep returning?
4. Integrated data equals better decision making
Your customers find your products on Google, shop on Amazon, get delivery through FedEx, and leave reviews through Yelp.
Throughout this purchase cycle, the customer data is completely fragmented. None of the main discovery channels – social media/search – and shopping channels (Amazon, eBay, Shopify, etc.) talk to each other. You have to resort to ad hoc fixes and incomplete data to make decisions
5. Build a comprehensive brand experience
What causes a brand to be successful – or not?
6. Embrace technology
Click here to get instant access.

Comments

Post a Comment

Popular posts from this blog

Working-from-Home and home life.

-
Image
3 smart money moves that make to beat the State Pension How to Separate Home Life from Working-from-Home Life 1. Have a Separate Office Space Yes, sure, the most obvious thing I knew was to have a “dedicated office space” because that is what everyone says. Why this is important for me, is not to lessen home distractions, but to have a physical space in which I can then physically leave at the end of the day. Physically moving my body from “work” to “home – and then not co-using that space for anything else – helps create an energy flow that most people experience when they physically leave their in-office jobs at the end of the day. 2. But Find What Feels Good I initially assumed I had to separate all the things. Turns out, I don’t have to do anything. And in fact, separating work and home entirely does not work for me. At least, not every day. Some days, my energy vibration at work is high and positive and I kick so...
Read more

Winter Economy Plan

-
Image
  Coronavirus: UK government unveils 'Winter Economy Plan' to protect jobs and firms   The UK chancellor Rishi Sunak has unveiled a "radical" new package of support for the UK economy, including new income grant schemes, more business loan funds and hospitality tax cuts. Sunak confirmed he had ditched plans for an autumn budget, instead setting out a string of contingency plans on Thursday to urgently shore up the economy with both infection rates and job losses rising. Millions of workers are likely to be affected by the government's "Winter Economy Plan," with the new measures unveiled by the finance minister  in parliament  including: ·          A six-month "job support scheme" from November, with wage subsidies for workers in "viable" jobs, as long as they work and are paid as normal for at least a third of their usual hours. For hours not worked, workers face a pay cut of a third, but the government and employer ...
Read more

Digital marketing

-
Image
Opinion :   Impact of digital marketing on consumer  behavior Digital marketing has transformed the marketing game and touched new heights, so much so that the ones who were not anywhere close to this field are now wanting to use this to promote their brand. With the shift of marketing techniques from traditional to digital, the process of consumer decision making has also changed beyond recognition. As per reports, as of October 2019, almost 4.48 billion people were active internet users, encompassing 58 per cent of the global population.   Digitization  and access to the internet has created a new growth story for businesses and consumers alike. Nowadays, to make a purchase, consumers quickly turn to the internet to research and make their decision a couple of hours, or perhaps even minutes. Consumer behavior  is much more streamlined today and the business model is also briefer compared to the earlier ones.      Here are some...
Read more