Discovering the “What” of Starting a Business
Discovering the
“What” of Starting a Business
Here are some steps
you can take beginning with the idea phase, then starting a side hustle, and finally taking the leap to be your own boss.
You know you want to be your own
boss, but you don’t know exactly what kind of business you should start. Now what?
Here are some steps you can take
beginning with the idea phase, then starting a side hustle, and finally
taking the leap to starting a business.
Please visit my page every week to
learn about this.
Do some serious soul-searching
In one of my previous blogs, preparing
to be your own boss, I talk about the importance of knowing yourself. If you’ve
been working in the Corporate call “the what” of starting a business, you need to connect to those activities that make you who you are. In other
words, your authentic self. A common mistake people make is that they look
outside of themselves for answers when the answers are within. The only way to
get to those answers is to find some quiet and stillness amid these
frantic lifestyles we lead. For you, that might mean going out in nature once a
week, meditating or going to yoga class—whatever works for you. The key is to
recognize that the mind is like a body of water. When it’s turbulent and
choppy, you can’t see anything, yet when it’s still, it almost looks like glass
and everything becomes clear. In my opinion, this is the most critical phase
because it serves as the foundation for everything that follows.
Ask yourself questions like:
·
What are my gifts?
·
What are my values?
·
What are my priorities?
·
What do people
compliment me on?
·
What gets me
excited?
·
What activity can I
do for hours and lose track of time?
·
What would I rather
be doing that I’m not doing now?
·
What does my ideal
life look like?
·
What legacy do you
want to leave behind?
·
Why do you want to
start a business?
·
What does success
mean to you?
·
What would you do
if you had all the time and money in the world and knew you couldn’t fail?
· Turn that self-knowledge into business ideas
·
Once you have a
good sense of your purpose, values and who you are, start turning that
information into potential business ideas. When I went through this phase, I
realized that I enjoy connecting with people on a personal level, mentoring and
helping them grow personally and professionally–which led me to coaching. Is
there a need for a business doing one or more of the things that you’re good
at? Many would-be entrepreneurs conceive business ideas out of pain points or
things that they see lacking in the marketplace. By figuring out how to solve
the problems that you or someone else has, world for a while, chances are
you’ve become more disconnected with the things that really bring you true joy
and meaning. In order to get to what I
you may be able to come up with a brilliant idea that fills a specific
gap in the market. It also helps to have a personal connection to your purpose
so that you can devote the amount of time and energy it will take to get the
business off the ground
Talk
to people, test the idea, start a side hustle
The next step is the research phase.
Go online, network, and reach out to people in the field you’re thinking about
pursuing to see if it really is all that you imagine it to be. When I looked
into coaching, I decided to talk to coaches and hire a coach for myself. That’s
when I had my breakthrough. Try testing the idea by asking your friends and
relatives if it would be a product they would buy or a service they may be
interested in. Check to see if you might require some additional education or
certifications. You may be able to find a way to complete those in the evenings
and on weekends while you’re still planning your Corporate escape.
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