mindset for success

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A mindset for success can start today

Take one of these habits and start taking action this week. At the end of the day, you define success. No matter the amount of money you accumulate, you can still live a beautiful, rich life by finding ways to improve it.



Why Your Facebook Ads Aren't Working (And How To Fix It)
https://internetfreetips.lpages.co/discover-how-to-turn-your-website-into-a-traffic-machine/
 “Get Facebook Ads to work for your business.”, How can something so simple to set up be so difficult to “get working” for your business?

Facebook’s organic reach has been trending down over the past few years, due in part to the fact that more than 60 million business pages are now competing for consumer eyeballs. Facebook now requires brands to spend more money to get the same reach as in the past. To optimize their spend, brands need to stay in touch with the latest trends. This means learning to work the evolving Facebook system to get more activity on posts, the first 500 impressions a Facebook Ad gets are the most important. Below, five best tips to maximize engagement for those early viewers.

1) Social stacking 

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“This is the number 1 most important tip for Facebook Marketing,”. “Without social stacking, you could see the same ad get 2X less engagement and you could find yourself paying 2X to 4X more money for the same number of clicks.” So how does this magic Facebook trick work? “First, you create an ad in the Facebook Ads Manager — or you can post your link to the newsfeed organically— and then you directly ask previous clients and customers to write positive comments about their experience on that post,”“Once you have social proof in the comments, you can begin to advertise the post on Facebook. Then, every ad that you set up going forward should use that existing

4) Simplified text is key

The average reads at a middle-school reading level, so the language you use needs to be simple to be effective. In addition, “studies have shown that the average user will ‘skim read’ text on a page — and many users have blurred vision on-screen. Online advertisers must make their message clear and concise,” This is particularly true regarding Facebook Ads, which are posted to “cold audiences”; The target prospect has never heard of the advertiser’s company or product before. “You have less than three seconds to get someone’s attention and get that viewer engaged enough to stay connected for the entire message,”. “Most new Facebook Advertisers are not experts at creating an appropriate ‘hook’, which can be a pitfall for most ad campaigns. A hook is when you ask a question, or reframe a thought with a quick phrase that grabs and keeps your target’s attention. The ability to create hooks does not come overnight, and testing is the key here. You can’t assume you’ll just know which hook is better; it takes time and testing to find the right hook that draws your prospect in and gets them to read your message.”

5) Emotionally connect with ad copy

It is well known that emotions, not rational thought, really drive sales. “After analyzing thousands of advertisements, from hundreds of companies, the number one thing holding some companies back from getting Facebook Ads to work for their business is the absence of emotional appeal. Establishing that connection is the primary goal of great advertising copy,”.

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