12 you tube video blogging tips to guarantee a captive audience.
A piece of paper in a sea of resumes is hard for
any hiring manager to notice. You can stand out from the crowd of job seekers
and create your own video resume to showcase your skills and talents.
To polish your resume for a more professional look,
head over to Screencast-O-Matic’s video
editor. With the editor, you can easily add text to your video.
Add a title or name so hiring managers take notice. If you show off
a ‘written’ resume on your computer screen, you can go over it and use the
highlight overlay for added emphasis. For visual projects that showcase
your work, you can add them to your video so they can see what you’ve done.
Video marketing
is on the cusp of going mainstream much like content marketing a few years
back. Businesses have become attuned to their audience, and that audience
demands video content. It won’t be long before most businesses produce content
in place of written blog posts!
But…
why aren’t as many businesses on board with video marketing?
Ultimate video marketing tools to
grow your business fast.
Video
marketing isn’t a wholly difficult tactic to explore. A great video setup,
engaging content, and a welcoming presence is all you need. Yet, many forgo
video due to production roadblocks or feel uncomfortable on camera.
Video
creation gets easy when businesses use video marketing tools. This post shares
what’s needed to overcome video creation roadblocks. And, goes into how to
leverage to video marketing and grow your business even if you’re camera shy.
The video strategy is knowing the answers to these
items:
·
Goals
·
Audience
·
Production
Your online video marketing goals are your standard
fair of business goals. This boils down to brand awareness, sales, and/or
support. Yet, make goals with how you’re integrating and producing videos to
align resources.
Task #1: Choose how often you’ll
create videos and their intent.
Audience
research is a necessity when developing your strategy. More than
Task #2: Poll your audience and
ask what video content they’d enjoy.
Finally,
pick how you’ll create videos as this sets the stage for what’s needed in their
production. Will you be on camera or is it screen casting? Tap both the goals
and audience research to guide your decision.
Part 2: The Video Marketing Tools
Video marketing tools are more than your camera and
an editing suite. Video marketing requires an ecosystem of hardware, software,
and online technologies. You may have most of these items already and not know
it!
Part 1 was an essential step as it lays the
foundation for your efforts. Now, it’s time to explore and tap resources to
make the best marketing videos you can.
YouTube is the2nd
largest search engine behind Google. So, of course, it uses keywords and
phrases to pair content with user intent. Knowing the searched keywords can
dictate which videos you’ll create.
Invest
in SEO tools that can help you. Tools like SEMrush are ideal when you are
looking at keywords. It shows a keyword’s search volume or how often they’re
searched every month. Record a list of keywords and brainstorm how you can
create content for those terms.
Screen casting works like this:
1. Set the recording area
2. Record and complete your actions
3. Enhance and edit the video
4. Upload and share your video
The Marketing Funnel
So, you create a video… now what? The marketing
funnel!
The marketing funnel acts like this:
1. Awareness
2. Interest
3. Consideration
4. Intent
5. Evaluation
6. Purchase
Your videos should include call-outs directing
viewers to pages with visitor capture features. An email list, Facebook group
The Templates, Sounds, and Graphics
The
video extras include background music, graphics, and other visual features. You
can create these on your own or go to online design marketplaces. You can
purchase music, mp4 stock footage and more!
One
tip is to buy video assets a-la-carte to save money per project.
The On-Screen Talent
Want
on-screen talent that doesn’t involve you? There are many people offering their
talent through freelance marketplaces! Check out places like Upwork, Fiverr or
Contently for talent.
You
can send a video script and set rates. Once agreed, the talent will record your
script. You’ll pay by the minute or by the project.
Prices
vary and go lower if you take the time to hire talent through job boards.
Part 3: Getting Good at Video
Video
production, like other content forms, gets better as you learn. There are
nuances to video creation you won’t understand until doing it. So, the best way
to get good at videos is by creating more of them!
Many
early attempts at video creation will look amateur and that’s okay. You will
get better in time as you understand production tricks. And, as you develop a
flow and comfort in video creation.
You
can take shortcuts in getting better with video — with:
The On-Screen Talent
Want
on-screen talent that doesn’t involve you? There are many people offering their
talent through freelance marketplaces! Check out places like Upwork, Fiverr or
Contently for talent.
You
can send a video script and set rates. Once agreed, the talent will record your
script. You’ll pay by the minute or by the project.
Prices
vary and go lower if you take the time to hire talent through job boards.
Part 3: Getting Good at Video
Video
production, like other content forms, gets better as you learn. There are
nuances to video creation you won’t understand until doing it. So, the best way
to get good at videos is by creating more of them!
Many
early attempts at video creation will look amateur and that’s okay. You will
get better in time as you understand production tricks. And, as you develop a
flow and comfort in video creation.
You
can take shortcuts in getting better with video — with:
12 you tube video blogging tips to guarantee a captive audience.
It’s obvious that your success in video blogging depends on your
audience, but how do you gather them? Check out these awesome audience-building
tips.
Video blogging
has become a legitimate full-time career in recent years – that is, if you can
entice enough people to view your videos.
There’s
so much choice out there, it’s important to make sure your videos stand out and
attract a loyal following. One viral video is great – but regular subscribers
who support your channel are even better for creating long-term revenue.
Once
your channel is up and running, you can easily start to make small changes to
your videos, brand, and content to discover what is most popular with your
ideal audience.
Here’s
everything you need to know about capturing an audience that comes back to view
your channel again and again.
Consider Your Audience
Before you start planning your video content, think about the type of people you want to attract
Don’t try to
appeal to everyone: instead, pick a few ideal followers who you’d love to have
as part of your YouTube community. Think about how they’d like to be spoken to,
what they might want to see covered in a video, and how they would want to
interact with you.
This
will influence your brand style, the content you deliver, and where you will
promote your videos.
For
example, a beauty vlog may target women in their 20s, who will respond to a
sociable, bubbly video host very well.
On
the other hand, a YouTube channel devoted to guitar building techniques will
appeal to a very different audience.
2. Start in Your Niche
It’s
simple to find your first niche: pick a topic you’re passionate
about. You’ll have immediate access to plenty of vlog content ideas, and
already have a good idea of the type of viewer who will watch your videos.
Once
you’ve established your niche, then you can branch out. For example, if you
want to upload yoga tutorials, you could then expand to discussing healthy
living and mental wellbeing.
3. Create Your Brand Style
Choose the font
you want to use in any video annotation or titles. Decide on the colour scheme
that suits your brand best, too.
Make
sure you’re consistent in using the same logo, images, colours, and fonts
regardless of which social platform (or website) you’re using them on.
Consistent
brand style will give a sense of credibility to your channel: you take
your vlogging seriously, rather than as a side hobby. With credibility comes
loyalty, as viewers start to recognize your brand across YouTube and the
internet.
4. Invest in Quality Recording Equipment
It’s
tempting to record your vlogs on your smartphone – but don’t. If you want to
see a great return on your investments, it’s time to get some proper recording
equipment.
Research as much
as you can to make sure the camera, microphone, and even lights you may
purchase are ideal for your purpose.
For
example, a makeup tutorial will require a camera that provides ideal close-up
focus, as well as a lighting set-up to show details.
5. Provide Quality Content
How-to
videos are in high demand on YouTube. People like to see something in action to
better understand the tutorial and get the task right themselves.
That’s
why other video types involving visual demonstration of a product or service
are also popular. Unboxing videos help people to determine what they’ll get
when they order a product, and what it’ll look like.
Similarly,
independent reviews of products are popular as people are more likely to trust
the recommendation of a real person than an advertisement. That’s true even if
the person recommending a product is a total stranger
6. Add Visual Interest
There are lots of talking heads videos on YouTube – so do something different to stand out!.
7. Post Regularly
You
don’t have to post every day, but set a schedule and stick to it. Weekly videos
are enough to keep regular subscribers interested, and will soon build up
plenty of content for your channel.
Be
consistent, too. If you start off always posting a video on a Monday, try to
keep that going. It will help you to set a schedule for video creation and
publishing, too.
9. Use Call to Actions (But Sparingly)
Make
the most of on-screen annotations to remind your viewers to like your video and
subscribe to your channel. Make sure you use these sparingly, however,
otherwise you could put people off.
Another
way to encourage people to keep watching your channel by subscribing is to
demonstrate a sneak peek of what they can expect in your next video
10. Engage with Your Audience
Leave
comments active on your videos. It’s scary to leave yourself open to criticism,
but you’ll find there are many more positive comments than internet trolls out
there!
Reply
to the positive comments, and answer viewer questions, to engage with your
audience. Interaction with your viewers is a great way to generate content
ideas for your upcoming vlogs, too.
11. Promote on Several Platforms
You’ll
need to get out and about on other social media platforms if you want your
YouTube channel to be a success.
Choose
two or three platforms that are most likely to be used by your ideal viewer,
and post on them regularly. Don’t try to spread yourself too thinly across lots
of social platforms: pick a couple and invest your time in building up your
community from there
12. Invite Guest Vloggers to Participate
Get
to know other bloggers by commenting on their videos, emailing them, or
interacting on other social platforms. When you find ones you click with,
invite them to do a guest vlog or an interview on your channel.
This
will bring many of their followers to you, especially if they reciprocate and
let you guest vlog on their channel, too
Bonus Tip: EditYour Videos like a Pro
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