The Secrets to Becoming a High-Income Public Speaker
The Secrets to Becoming a High-Income Public Speaker
Public speaking is one of the highest-paid professions in the world, with in-demand speakers making tens of thousands of dollars for short talks given to events, conferences, and companies.
Top pros even sell their products and services to captive
audiences, generating multiples of their high speaking fees.
Even if you’re not in the top tier of public speakers, speaking
in front of audiences creates instant credibility that translates into income.
If you give talks on Facebook advertising, chances are you’ll establish
yourself as a Facebook advertising expert. This kind of expertise translates
into paying clients and customers.
Still, few people believe they can master this high-income
skill. They’re too scared or think it’s too hard. I’m here to tell you otherwise.
large portion of multimillion-dollar business on public
speaking, started completely from scratch. Most People afraid of public speaking at the
start.
But thanks to the tips below
Practice
is the way to overcome fear.
Fear is the first and biggest barrier
to making high income through public speaking. Many are afraid of public
speaking, not because it’s truly scary, but because it’s unfamiliar. And it’s
unfamiliar because most people haven’t practiced it enough.
To start, you must practice public
speaking — real speaking in front of real people — regularly. This is easier to
do than you might think. I recommend people post a video on social media or a
blog on any subject every day for 30 days.
Real progress comes from repetition.
Before you try to book public-speaking engagements, do the 30-day challenge to
overcome your fear. Once you do, you’ll be equipped to start booking gigs.
Speak
for free.
How do you book a speaking gig if
you’ve never done a talk? You speak for free. The reality is that it’s far
easier to get opportunities when you’re already doing public speaking.
Reach out to local schools and
community organizations or leverage your network to get in front of an
audience, no matter how small. Speak for free on the subject of your expertise.
Even if you’re not getting paid (yet), these first gigs will give you
credibility and experience you can translate into bigger and better
opportunities.
Film
every talk you give.
For instance, you received an email from a college to come and speak. you did the talk for a small classroom of students and posted it online afterwards. Within months, you will received several offers from other colleges, after their students saw the video of your initial talk.
Once you have some speaking
expertise, it’s time to take your skills to the next level.
Even today, some of the best public
speakers sometimes use “um” or mess up a word. Going pro isn’t really about
perfecting your delivery.
It’s about being obsessed with the
audience, not yourself.
Most people who fail at public
speaking fail because they are obsessed with themselves, not the audience. They
ask themselves: What will the audience think about me? What will they say about
me? Do I look stupid? Do I look silly?
The pros, however, know that the
audience is there for themselves. They are there to learn or achieve something.
They don’t care about the speaker, except to the degree the speaker can deliver
their desired outcome.
Every time you walk on stage, you are
not concerned about getting the words perfect. You are concerned with breathing life into the room
and creating the most value possible for your audience.
Obsess over the audience’s needs, and
you’ll start going from apprentice to pro very quickly.
Don’t
be afraid to charge what you’re worth.
Once you’re booking events regularly,
you’ll probably get asked how much you charge. Don’t devalue yourself,
especially if you have a platform or have written a book. Understand that you
can always go down if the event planner thinks your rate is too high.
Once you have built up your
credibility, event planners assume you’re not free. And most realize that
desirable speakers cost money.
Even if you can’t net the rate you
want, you can get creative with your pricing. You can typically charge a hefty
fee to speak. But if an organization can’t pay fee, You can sometimes reduce or
waive it as long as you pitch the audience your products and services. Then split
the profits with the event.
The point is that fees are negotiable,
and event planners understand that. So negotiate with them, not against
yourself.
At the end of the day, the people making the most from public speaking do so because they charge what they’re worth. And they’re worth so much because they built their skills and reputations talk by talk, one step at a time.
Make no mistake: Nobody comes out of the womb good at public
speaking.
Even the highest-income speakers on the planet today started
from scratch. The only difference between them and you is that, at some point,
they took massive action to improve their public-speaking skills.
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