4 PRO TIPS FOR USING INSTAGRAM

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4 Pro Tips for Using Instagram Stories to Grow Your Massage Brand

Social media is an effective way to stay in touch with customers and to build your brand. Facebook, Twitter and Instagram are all valuable Social flatform that every massage therapist should be using by now

Instagram has more than 25 million business profiles worldwide, and those brands jumped on the Instagram Stories train almost immediately. Not only are one-third of all stories shared from businesses, but2 million active users sharing their stories  to share their brand and drive results worldwide, according to Instagram data.

If you’ve yet to try Instagram stories , now’s the time to give it a go. Your followers want to see your content in their stories feed, and it’s a great opportunity for you to promote your brand.

While your feed is a great place to share daily posts, Stories allows you to engage face to face while showing a more personal side of your brand—whether you a shot of your massage session room or a video of you performing a technique.

Here are a few tips if you’re new to Instagram stories. Use them to grow your brand and build a thriving business.

1.   Post Often

I tell my clients to post at least three to five times each day, preferably more. While it may seem like a lofty task with the many other things on your plate, you’ll find that stories will just become a part of your day-to-day life

• Share pictures or video of your morning routine. As health professional, clients and followers love to know what you put in and on your body.

• Share meditations or mental health practices you’re loving. Take a picture of your journal right before you dive in, for example.

• Share client testimonials (more on this in a minute).

• Share about any specials you’re offering with a fun video talking about the value.

• Share new blog posts. DU Recorder is a great app for recording a screen scroll. In this case, you could scroll through the article to entire followers to go read it.

2.   Go Live With Teachable Moments

There are many ways you can provide value to your followers, while showing your expertise, which helps to grow your brand. Here are a few ideas for live stories topics:

·         How often to get a massage and why.

·         The many benefits of massage.

·         Meridian points on the body and how they guide you.

·         How to do self-massage properly.

·         Reasons to seek massage.

·         How massage helps heal X or Y.



3.   Stay on Brand

As you start using stories, you’ll find it’s easy to post anything and everything

• Healthy

• Passionate

• Confident

• Grateful

• Aware

• Hard Working

• Professional

Grow Your Brand

If you want to grow your brand, jump on the Instagram Stories train. They serve as a valuable medium for promoting your brand while boosting your thought leadership and driving clients.

Use these ideas to get started and see where it takes you. You may be surprised how much you love posting to Instagram Stories once you get the hang of it—and your brand will grow too


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