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How Artificial Intelligence & Machine Learning Can Benefit Digital Marketers Digital marketing is now bigger than traditional marketing in the US, according to figures by eMarketer. Interestingly, the sector will continue to take up a larger market share of ad spend worldwide. This growth will come on the back of increased adoption of artificial intelligence and machine learning by digital marketers. Traditional advertising mediums like TV and billboards have been the dominant for a long time. At the turn of the 21 st  Century well into the 2000s, advertisers scrambled for an opportunity to increase their visibility through a slot on the TV during prime time. The same was true for billboards. However, it is began to dawn on advertisers that few people pay attention to billboards and that viewers immediately switch channels when a commercial appears. As such, while the impressions were high, conversion rate continued to plummet. Then came the Internet. Internet mar...

Marketing strategies for small business owners Small businesses are the backbones of many local communities. Such businesses have helped to revitalize many communities and may benefit communities in ways that would surprise even the most ardent small businesses supporters. Small businesses can be vital to the success of a community, and those businesses’ own success may depend on how well they can market themselves to potential customers. The Small Business Administration notes that only one-third of small businesses will survive 10 years. Those that reach that benchmark often find ways to market themselves and grow revenue. Whether a small business owner is just starting out or looking to continue growing, these marketing strategies can be effective ways to connect with customers. Take advantage of the free Google listing service. Google My Business is a free service that allows business owners to manage how their business appears across Google, including on its Search and Ma...

How to choose the best floor plans for your home Building a home is an exciting opportunity. You get to build the home you want and the size that you need. Plus, there are so many options to choose from when it comes to the home’s interior and exterior features. When moving into a planned community, homebuyers often have multiple floor plans to choose from. This decision provides fewer options than buying a plot of land and designing your dream house. Still, it gets you one step closer to having a home more reflective of your style and personality. Choosing from the best home floor plans can be a tough process if you’re not sure what you want. It can also have you up at night when each one almost has everything you need, but each missing a key element. Having a contractor who is flexible could make a difference. There are many factors that go into the decision-making process. Take your time and choose wisely. Are you considering building a new home but can’t decide on the be...

The Importance of Email Marketing and Digital Marketing Strategy for Your Brand Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault, they test their emails on desktops but don’t realise their emails don’t render correctly on mobile, the device that the majority of people now open emails on. Believe it or not, some companies don’t even use email marketing and have no idea of the opportunity they are missing out on. Fundamentals of Email Marketing and Digital Marketing Strategy include an optimised website and great emails, even mobile-friendly ones. Said to have the biggest ROI and be the most cost-effective form of digital marketing, email offers a direct form of communication allowing you to keep a constant touchpoint on all customers. 94% of us use email. Convenient, personal and instant, it’s no wond...

6 Lessons Digital Marketers Can Learn From Emerging Markets 1. To be mobile is to be relevant At the start of a new decade, if there is one thing we can say for certain, it’s this: Smartphones are eating the world. 2. Adopt native content If you wanted to promote a liquor brand, what would your marketing mix look like? If you had the budget, you’d probably start with a TV campaign. That would be the foundation of your campaign. Then you’d get some celebrities and influencers roped in, maybe do a small print run, and then jump on social media. In emerging markets, the playbook is often different. For starters, TV never truly took roots in a lot of these markets. Since users jumped straight to digital platforms, digital channels are substantially more mature 3. Think beyond the conversion What does a food delivery app have to do with cooking shows and celebrity chefs? We are constantly looking for new ways to  engage  our users around food… this presen...

How effective is video marketing? Video marketing has become one of the most important communication techniques and online marketing departments of any company in recent years. The purpose of video marketing is to attract the attention of users and / or potential buyers of a brand or service through the use of video, with a focus on promoting brands, services or products on any digital channel, to be a way of providing content for any company content marketing strategy. Video is one of the most viewed and searched content on the internet, and this trend is growing at a confusing pace from year to year. Internet users consume online video and demand it more than ever before, not only to watch it at home, but also through their mobile devices (cellphones and tablets), where their consumption has more than doubled compared to last year. And the upward curve continues. It is very difficult, or almost impossible, to browse social networks for a few minutes and not find videos. ...

What Colleges Can Learn From Online Retail This Holiday Season This holiday season, we’ve been thinking back to simpler times—long before Cyber Monday were a thing or the Internet was in widespread use. Back then, holiday shopping often meant mail-order catalogues—poring over the pages, and circling and dog-earing our favourite gifts—then sending away for them weeks in advance. The holiday catalogue was valuable in its day because it brought all of a retailer’s offerings into the view of a consumer anywhere, provided that consumers picked up the catalogue and flipped through hundreds of pages. But by today’s standards, that approach sounds pretty inefficient, if not archaic, for both the retailer and the consumer. In an era of online shopping, digital marketing and personalized recommendations, retailers collect data on their prospective customers, deliver targeted marketing messages, recommend products based on purchase histories and other factors, and update product supplies...