How to Advertise Your Product for Free
How to Advertise Your Product for Free in the Media You don't always need a big advertising budget to get your product noticed. With the right approach, you can potentially get your product in front of journalists, bloggers, influencers, newsletters, podcasts and online publications without paying for traditional advertising. The key is to stop thinking like an advertiser and start thinking like a news source . Here are some practical ways to get free media exposure. 1. Create a Story Around Your Product Journalists usually aren't looking for another sales pitch. They're looking for a story. Instead of saying: “Our company has launched a fantastic new product.” Think about what makes the product interesting. Did you solve an unusual problem? Did you start the business from your bedroom? Did you create the product because of a personal experience? Is there an interesting trend connected to your product? A good story gives the media a reason to talk about you. 2. Write a Sim...