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Showing posts from September, 2020

Digital Marketing

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  10 Ways Service-Based Businesses Can Generate Positive Word-Of-Mouth With Digital Marketing Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base.     1. Offer An Incentive One way I like to generate word-of-mouth is to use a "refer a friend, get a free gift" strategy. I use a unique hashtag on our social media. 2. Give Away High-Quality Content On Social Media Offer high-quality content for free on all social media platforms, as often as possible. Customers know how to find you; you no longer have to tell them your URL or phone number. What consumers don't know is who you are, why you're an expert, what you know and how you can help them. Think of the top 10 questions you get from your customers. Make a video answering each of them. Spin that video on all media types (written blogs, Instagram Stori...

Generate Sales And Leads Online

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  13 Best Methods To Generate Sales And Leads Online As the internet and online marketing continue to grow, businesses face hard questions about their online marketing tactics. Entrepreneurs have to relearn how to interact with consumers. Gone are the days when a well-positioned billboard or television ad would generate a lot of buzz and interest in a brand. Today's consumers are all online, and their presence makes business owners take notice of the internet in a completely new way. The sales funnel remains a typical marketing technique that websites use to turn visitors into buyers. Getting leads usually leads to generating sales 1. Focus On Creating Value Value creation reigns supreme. When thoughtfully considering ideal prospects, find small ways you can provide value before approaching them with a proposal. 2. Leverage Software Automation Studies show that the classic way of approaching potential clients through LinkedIn is by far still the most effective way to generate quali...

Online Marketing

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  5 Steps For Marketing Management Students To Boost Their Career In Online Marketing The Marketing Management Students learn about the various aspects and facets of Marketing Management including but not limited to Sales Management, Advertising Management, Consumer Behavior, Supply Chain Management, and Online Marketing. Online Marketing is becoming more and more important with the increasing pace of internet penetration in India and abroad. The five steps for the Marketing Management Students are mentioned below to boost their career in Online Marketing. 1.Learning :Learning Online Marketing is the first step towards becoming a successful professional in the domain of online marketing. It is important to acquire the knowledge, skills, and competencies in the area of online marketing to boost his/her career in this area. There are multiple options to enhance the knowledge and skills of Online Marketing. There    are a plethora of books, eBooks, and web content, teaching ...

working from home

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  5 golden rules when working from home  Don't be late. A report from CareerBuilder found that 23% of employees are late to work at least once a month – and, when working from home, that number is bound to be much higher. It’s important to remember that working from home isn’t code for Netflix and a beer - maintain that professional mindset at all times.  Clean your workstation. The average workstation actually has around 400 times more bacteria than your toilet seat – so giving it a clean every day is a must. Harrold also explained that maintaining order on your desk is the key to a productive mindset. Setting up a comfortable and practical home office is the ideal way to get yourself into a work frame of mind.  Keep distractions to a minimum. A report from Udemy found that 75% of employees are distracted when working - with a further 16% admitting to constantly being distracted. Working from home, it might be tempting to put Sky News on – but try to resist the urge...

Winter Economy Plan

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  Coronavirus: UK government unveils 'Winter Economy Plan' to protect jobs and firms   The UK chancellor Rishi Sunak has unveiled a "radical" new package of support for the UK economy, including new income grant schemes, more business loan funds and hospitality tax cuts. Sunak confirmed he had ditched plans for an autumn budget, instead setting out a string of contingency plans on Thursday to urgently shore up the economy with both infection rates and job losses rising. Millions of workers are likely to be affected by the government's "Winter Economy Plan," with the new measures unveiled by the finance minister  in parliament  including: ·          A six-month "job support scheme" from November, with wage subsidies for workers in "viable" jobs, as long as they work and are paid as normal for at least a third of their usual hours. For hours not worked, workers face a pay cut of a third, but the government and employer ...

working from home

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  Two in five Brits working from home at risk of cyber attacks Nearly two in five UK employees could inadvertently be putting their employers at risk of a cyber-attack while working at home, due to a lack of company-supplied information on the related risks. Of Brits who are working from home during the COVID-19 pandemic, 38% have not received any information about cyber-security risks from their employer Top tips to avoid being scammed by phishing emails: Never click on any links or open any attachments from suspicious emails, as this is how the scammer accesses your data. Double check the address that the email has been sent from, malicious emails will often have an obscure email address (although be wary as some do appear genuine at first glance). Report any emails you are unsure about as a phishing attempt, and delete from both your inbox and your deleted folder. If an email from a particular ‘company’ seems suspicious, e.g. from a bank you’re not a customer with, contact the c...

working from home

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  Four ways to save energy and money while working from home 1.  Lights out It may seem simple, but turning the lights off when leaving a room is an easy way to save energy. According to Ingram, an average household will dedicate about 5 percent of its energy budget to lighting. Replacing your home’s light bulbs with light-emitting diode, or LED, bulbs will help with cost efficiency. “By replacing your home’s five most frequently used light fixtures or bulbs with models that have earned the energy star, you can save $45 each year,” Ingram said. “LED bulbs cost more, but they will save you money in the long run.” 2.  Slay energy vampires  Chargers and other smaller items are often referred to as “energy vampires” by sustainability experts. These devices suck power and will use energy even when they are turned off. “Make sure you turn off the television when you are not watching it,” Ingram said. “It not only uses power, but the sc...

COVID-19 pandemic

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  The COVID-19 pandemic has had a surprising effect on workers and workplaces around the world. One of the most dramatic changes has been the transformation of office workers into at-home workers. Before the pandemic, working from home was generally considered a perk of position. It cuts down on commutes and offers flexible hours. But working at home can also blur the lines between work time and personal time, leading to burnout. So, here are a few tips for those of us hammering away at our keyboards while the dog whimpers to be let outside. Create a space: Having a dedicated work space will help you draw the line between work and your regular life. It's best if that work space has a door, which creates a physical barrier between the two spaces. Set boundaries: Spouses, children, pets, and others in your home need to know when you are working and shouldn't be interrupted. That door could come in handy here, especially when your 4-year-old toddles through a Zoom meeting looking ...

8 Tips For Working From Home

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8 Tips For Working From Home Choose a dedicated, private workspace.  Kitchen tables were great for doing homework back in high school, but you might find having a designated space where you can tune out distractions will keep you more productive. Let the light in.  Natural light has been proven to brighten your mood and increase productivity. So, if you've always wanted that corner office with the big window, now is your chance to make the office of your dreams a reality. Develop a morning routine .  While you may not need to style your hair or plan for a long commute, waking up a few minutes before you clock-in may not lead to the most productive workday. A little preparation can set you up for success – act as though you are going into the office. Set an alarm and get up at the same time each day. Try to have breakfast and get dressed for the day before logging in. Plan out your tasks and projects .  Working from home can bring a lot of distractions, the worst of w...