Digital Marketing
10 Ways Service-Based Businesses Can Generate Positive Word-Of-Mouth With Digital Marketing Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base. 1. Offer An Incentive One way I like to generate word-of-mouth is to use a "refer a friend, get a free gift" strategy. I use a unique hashtag on our social media. 2. Give Away High-Quality Content On Social Media Offer high-quality content for free on all social media platforms, as often as possible. Customers know how to find you; you no longer have to tell them your URL or phone number. What consumers don't know is who you are, why you're an expert, what you know and how you can help them. Think of the top 10 questions you get from your customers. Make a video answering each of them. Spin that video on all media types (written blogs, Instagram Stori...