5 Ways of Digital Marketing

-



5 Ways in Which Digital Marketing Provides Flexibility Across Channels

Manage Costs Down to the pennies

The internet has been transformed from just a decade ago when most people got online using laptops and few understood what apps were. Most people today get online using Smartphones whose low cost has made them affordable. Further facilitating the growth of online users is the low cost of data coupled with high data transfer rates. All this has contributed to making the internet unrecognizable from what it had been just a decade or even 4 years ago before which the cost of data was relatively high.

As the internet continues its evolutionary journey, advertising using the internet or digital marketing continues to evolve as well. A few ways digital marketing provides flexibility across channels are described below.

A Campaigns Progress is Tracked in Real Time

With awareness of digital media increasing, a glaring drawback of using traditional media to advertise has become obvious.

Digital marketing can be compared to surgery done using a scalpel while traditional marketing techniques can be compared to using a crude shovel. The progress of a digital campaign can be tracked in real-time down to individual inquiries, while a traditional campaign blankets an entire region without providing adequate feedback.

Allow Consumers to Reach You within seconds

Digital marketing allows brands to pull consumers quickly. While using traditional channels, consumers have to be convinced to buy a product; digital marketing allows consumers looking for a product or service to quickly find the best seller.

Create a Brand Narrative

Today even small brands can become immensely successful if they create a narrative that resonates with consumers. The importance of a brand narrative has increased dramatically over just the past few years. Creating a narrative using traditional channels is certainly possible, but it is also significantly harder and more expensive than doing so using digital media. Digital media allows brands to create a narrative using captivating imagery, imaginative stories, honest testimonials, and entertaining videos.

A Multiplicity of Platforms (Facebook, YouTube, Twitter etc.)

The current generation of consumers is more individualistic than any before them. Most consumers between the ages of 10 and 64 are comfortable using technology and their individuality is becoming more pronounced thanks to brands that allow them to express themselves in myriad ways. A culture of individuality means that a segment of consumers is more likely to be visible on a particular digital platform than another. This allows brands to devote more attention to creating a presence on a digital platform where their target audience is likely to be. There is a multiplicity of digital platforms which allow brands to reach a niche audience.   

Digital marketing’s flexibility as a marketing tool springs from its ability to attract the right audience at the right cost. Its flexibility is further enhanced because it allows a campaign’s progress to be tracked in real time and allows the building of an interactive narrative in which consumers partake in a brands identity.  

Comments

Post a Comment

Popular posts from this blog

Working-from-Home and home life.

-
Image
3 smart money moves that make to beat the State Pension How to Separate Home Life from Working-from-Home Life 1. Have a Separate Office Space Yes, sure, the most obvious thing I knew was to have a “dedicated office space” because that is what everyone says. Why this is important for me, is not to lessen home distractions, but to have a physical space in which I can then physically leave at the end of the day. Physically moving my body from “work” to “home – and then not co-using that space for anything else – helps create an energy flow that most people experience when they physically leave their in-office jobs at the end of the day. 2. But Find What Feels Good I initially assumed I had to separate all the things. Turns out, I don’t have to do anything. And in fact, separating work and home entirely does not work for me. At least, not every day. Some days, my energy vibration at work is high and positive and I kick so...
Read more

Winter Economy Plan

-
Image
  Coronavirus: UK government unveils 'Winter Economy Plan' to protect jobs and firms   The UK chancellor Rishi Sunak has unveiled a "radical" new package of support for the UK economy, including new income grant schemes, more business loan funds and hospitality tax cuts. Sunak confirmed he had ditched plans for an autumn budget, instead setting out a string of contingency plans on Thursday to urgently shore up the economy with both infection rates and job losses rising. Millions of workers are likely to be affected by the government's "Winter Economy Plan," with the new measures unveiled by the finance minister  in parliament  including: ·          A six-month "job support scheme" from November, with wage subsidies for workers in "viable" jobs, as long as they work and are paid as normal for at least a third of their usual hours. For hours not worked, workers face a pay cut of a third, but the government and employer ...
Read more

Digital marketing

-
Image
Opinion :   Impact of digital marketing on consumer  behavior Digital marketing has transformed the marketing game and touched new heights, so much so that the ones who were not anywhere close to this field are now wanting to use this to promote their brand. With the shift of marketing techniques from traditional to digital, the process of consumer decision making has also changed beyond recognition. As per reports, as of October 2019, almost 4.48 billion people were active internet users, encompassing 58 per cent of the global population.   Digitization  and access to the internet has created a new growth story for businesses and consumers alike. Nowadays, to make a purchase, consumers quickly turn to the internet to research and make their decision a couple of hours, or perhaps even minutes. Consumer behavior  is much more streamlined today and the business model is also briefer compared to the earlier ones.      Here are some...
Read more