Digital Marketing
Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice as many consumers start their research online versus at a dealership. While customers still visit dealerships for test drives and to complete the purchasing process, they are beginning their search online. This means that your strategy for capturing their attention with the use of digital channels is crucial to your overall marketing plan. To truly reach consumers online, you need a solid digital marketing strategy that allows you to reach and engage your target audience. However, it would help if you also had the right tools to pull off your strategy. The right digital marketing tools can provide you with better analytics and insights, free up the time of your marketing staff, or help you save time and money. So, what t...