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Why Internet Marketing is important for Your Business Small business owners have many reasons regarding why they are not into digital marketing. It is not surprising to come across someone who claims he does not have time to learn it. Others believe their business is still going to fare on very well without internet marketing. Perhaps you have used these excuses at some point in life in order to justify their own resistance to it. However, when you consider the benefits of online marketing, the reality is that there are a number of things more worthwhile.  Here is what you are set to gain by implementing a well-round online marketing strategy. ·           Better Visibility Internet marketing tactics such as Search Engine Optimization (SEO) enable your business to be found easily on channels your customers are using. Keep in mind most people tend to examine options that appear on the first page of major search engines such ...

6 Powerful Ways to Market Your Startup Business It’s not easy to start a new startup business. There are a lot of things you need to invest time and money in, and one of them is definitely marketing.  It’s necessary to create a marketing strategy in the early stages of your company, and ideally, you should have a plan even before your company launches. But even if you didn’t think about marketing before you started production, there’s no need to worry. Here is how you can market your startup business with great success. 1. Know Your Target Audience Before you start paying for advertisements and drawing people in with your marketing campaign, think about whose attention you want.  Don’t make the mistake many companies do by thinking your brand is for everyone. Everyone has a target audience, and you need to segment that audience. Market segmentation is a crucial and unavoidable step if you want your marketing efforts to be successful. There are four main ty...

Successful advertising: it’s what you know, not who Advertising holds the keys to the free internet, but to succeed, it must be hyper-relevant while respecting consumer privacy – particularly since consumers are savvier than ever about their data rights. James Patterson, VP, Client Services, EMEA & Global Operations at The Trade Desk looks at the careful balance that needs to be struck between the two, which should fuel rather than fight each other. The advertising industry plays a crucial, often understated role in our society. Whether it’s the daily news fix, a dose of culture, or just good old-fashioned life inspo, advertising still very much holds the keys to the open internet. From Reddit to Rachmaninov, advertising uses data to democratise access to cost-free content for consumers of all shapes and sizes. In the past few years however, the advertising industry and the role it plays have been under growing scrutiny, with some unscrupulous advertisers irritating and intru...

Opinion :   Impact of digital marketing on consumer  behavior Digital marketing has transformed the marketing game and touched new heights, so much so that the ones who were not anywhere close to this field are now wanting to use this to promote their brand. With the shift of marketing techniques from traditional to digital, the process of consumer decision making has also changed beyond recognition. As per reports, as of October 2019, almost 4.48 billion people were active internet users, encompassing 58 per cent of the global population.   Digitization  and access to the internet has created a new growth story for businesses and consumers alike. Nowadays, to make a purchase, consumers quickly turn to the internet to research and make their decision a couple of hours, or perhaps even minutes. Consumer behavior  is much more streamlined today and the business model is also briefer compared to the earlier ones.      Here are some...

Digital Marketing Strategies for Physicians As the new year begins, it’s a great time to review your digital marketing strategy. A look at your current patient flow, advertising ROI (return on investment), and other key analytics will tell you what is working well and what isn’t. However, looking back only tells part of the story. In the constantly changing world of digital marketing, you need to not only repeat the tried-and-true, but also embrace the innovative and new. Here’s a look at some of the top marketing trends on the rise. Advertising gets personal Before the digital age, advertisements were delivered en masse. One ad delivered to a large audience, such as all subscribers of a magazine. Of course, only a percentage of those people are actually looking for a doctor, and the same ad won’t appeal to everyone. Online advertising is free of such restrictions and is becoming more flexible as technology advances. Use these techniques to deliver the right ad to the rig...

How digital marketing agencies should evolve to stay relevant The multitude of benefits brought by digital advertising continue to drive its growth. However, marketing budgets are shifting, with spend on social taking share from spend on search. In addition, larger digital-first brands are increasingly bringing elements of digital marketing inhouse. .   Drivers of digital advertising growth Digital advertising continues to grow rapidly, accounting for nearly half of US and UK ad spend in 2018, with share forecast to rise to 58% by 2021. This growth has been driven in part by the growth in online consumption of entertainment and information and the shift to digital retail. Digital rose from ~15% of total media consumption in 2010 to nearly 40% in 2018. However, other attributes have also catalysed digital advertising growth. ·            Brands can target specific consumers with content tailored to particular preferences. ...

10 Trends for China E-Commerce KEY POINTS We expect 2020 to be a year full of innovation and expansion in China’s e-commerce market. Major players will adopt new initiatives and technologies and look to expand into lower-tier cities. Here are 10 trends that will shape China’s e-commerce landscape in 2020. 1.    Livestreaming will become an even more important sales medium. 2.    We will see a shift from KOL marketing to KOC marketing. 3.    Short-video apps will continue to embrace e-commerce. 4.    Recommerce will become the new hit. 5.    Group buying will continue to grow as major e-commerce platforms launch their own group-buying functions. 6.    Mini programs will supplement shopping platforms for brands. 7.    Parcel delivery will continue to get faster. 8.    China’s data-based consumer-to-manufacturer (C2M) model will drive e-commerce forward. 9.    Vertical e-...